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Anheuser-Busch to spend $50M on Bud Light ads
Anheuser-Busch Cos. Inc. plans to spend $50 million on advertisements plugging Bud Light in the fourth quarter. The spots, which will start running in November, will tout the beer’s “drinkability” using humor, David Peacock, vice president of marketing, told Advertising Age for its Sept. 22 edition. Bud Light competes directly against Miller Lite and Coors Light, two of the biggest selling brands for MillerCoors, the combined Miller Brewing and Coors Brewing companies.
“Consumers are telling us that we’re kind of the perfect balance among the light beers — not too watered down but also not as harsh or heavy with an aftertaste,” Peacock told the trade publication.
St. Louis-based Anheuser-Busch Cos. Inc. (NYSE: BUD), through its Anheuser-Busch Inc. subsidiary, is the leading domestic brewer, holding a 48.5 percent share of U.S. beer sales. The company, which accepted a $52 billion takeover offer from Belgian InBev, brews the world’s largest-selling beers, Budweiser and Bud Light.
written on 28.09.2008 um 16:15.
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A-B InBev to close London Budweiser brewery
07.01.09 - Anheuser-Busch InBev plans to close a historic West London brewery under a restructuring of its operations in the United Kingdom, a spokeswoman said Tuesday. [more]
S&N hiking prices by 5.74 per cent
06.01.09 - Scottish & Newcastle (S&N) will raise its wholesale beer prices by an average of 5.74 per cent from next month. The company, whose brands include Foster’s, Kronenbourg 1664 and John Smith’s, says the hike will mean a rise of around £22 per 36-gallon barrel. [more]
Carlsberg criticised Liverpool stadium delay
05.01.09 - Brewing company Carlsberg, who have been involved with English Liverpool for 16 years, have criticised the delays in the club's attempt to build a new stadium. [more]
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