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Carlsberg restructures marketing department
The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales.
A spokesman for the company could not rule out job cuts, but confirmed that the role of brand director Darran Britton would be unaffected. 'It's about making us more effective and able to face the challenges in the on-trade,' he added.
According to the British Beer & Pub Association, 161m fewer pints were sold in July to September compared with the same period in 2007, the weakest sales volume since the Great Depression in the 30s.
written on 12.11.2008 um 15:41.
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A-B InBev to close London Budweiser brewery
07.01.09 - Anheuser-Busch InBev plans to close a historic West London brewery under a restructuring of its operations in the United Kingdom, a spokeswoman said Tuesday. [more]
S&N hiking prices by 5.74 per cent
06.01.09 - Scottish & Newcastle (S&N) will raise its wholesale beer prices by an average of 5.74 per cent from next month. The company, whose brands include Foster’s, Kronenbourg 1664 and John Smith’s, says the hike will mean a rise of around £22 per 36-gallon barrel. [more]
Carlsberg criticised Liverpool stadium delay
05.01.09 - Brewing company Carlsberg, who have been involved with English Liverpool for 16 years, have criticised the delays in the club's attempt to build a new stadium. [more]
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