News
Euromalt: The 2007 European malting barley crop
23.11.07 - Last year Euromalt, representing the E.U. Malting Industry, published a memorandum explaining the problems that were confronting our industry due to the exceptionally poor E.U. malting barley crop. We all thought that it was a situation that we would not see again for many years to come. We were very wrong. Today the 2007 crop is turning out to be far more complicated than the 2006 crop. This year we are having to deal with a very poor European malting barley crop and at the same time, cope with a world grain market that is dramatically volatile and extremely dangerous due to the fact that there are barely enough supplies of grain to meet demand on a worldwide basis. The consequences on our supply chain will probably be far more reaching than last year’s ‘accident’.
Euromalt: The 2006 European malting barley crop
13.12.06 - Euromalt, representing the E.U. Malting Industry, has decided to issue a memorandum on the challenges that are confronting our industry as a direct consequence of the disastrous 2006 European grain harvest. The decision to issue this memorandum was taken during an extraordinary Euromalt Malting Barley Committee that was held on the 8th of November in Brussels. Much has already been written and much will be written about the consequences of what happened during the month of August this year. In this brief memorandum we will try to explain what happened to our raw material, malting barley, and what will be the consequences for our industry.
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InBev Closes Anheuser-Busch Acquisition
20.11.08 - Belgian brewer InBev Tuesday announced it has completed the acquisition of U.S. beer producer, Anheuser-Busch Companies Inc. (BUD | Quote | Chart | News | PowerRating), following approval from shareholders of both companies. The $52 billion deal makes the combined entity the world's largest brewer. [more]
Heineken launches new responsible drinking campaign
19.11.08 - Brewer Heineken has launched an international responsible drinking campaign called ‘Know The Signs’. The internet-based campaign is an extension of the five-year-old ‘Enjoy Heineken Responsibly’ programme, and is aimed at encouraging responsible drinking. [more]
New mixed beer drinks and alcohol-free refreshment with a malt base
19.11.08 - According to a study from the Society of Consumer Research, the demand for mixed beer drinks quantitatively increased by more than 3% during the first half of 2008 as compared to the same period in 2007, and sales grew by almost 11% at the same time. [more]
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