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Heineken to set up brewery in Goa, may re-launch Arlem
The Maker of Tiger beer, Asia Pacific Breweries Ltd, the Singapore-based joint venture between Dutch brewer Heineken NV and Singapore’s Fraser and Neave Ltd, has fixed Goa as the location for one of its two new breweries in India. The company has also appointed a new chief executive for South Asian operations.
The firm’s Indian operation saw uncertainty after parent company Heineken inherited a 37.5 per cent shareholding in the maker of Kingfisher beer, the Vijay Mallya-led United Breweries Ltd, India’s largest beer company, from Scottish and Newcastle Plc (S&N) after a global buyout in January.
Asia Pacific makes Baron’s Strong Brew and Tiger beer, as well as local strong beer brand Cannon beer in India, at its Aurangabad brewery in Maharashtra (purchased from Arlem) and a brewery at Hyderabad in partnership with the Andhra Pradesh brewer C K Jaipuria. It is now planning a new brewery in Goa, with a proposed annual brewing capacity of 3,50,000 cases, and another in an undecided location.
The new brewery may result in the re-launch of Arlem beer in India.
Asia Pacific’s newly appointed South Asia chief executive officer and head of Indian operations Aswin Deo said the company plans to expand its brewing capacities to northern India as well as to Goa.
written on 20.10.2008 um 07:25.
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